Cecil Alliance Foundation (CAF)

Tagging, tracking, and transacting animal data on the blockchain.

Cecil Alliance Foundation creates a global standard in collecting, tracking, and transacting of animal data in order to bring transparency, data accessibility, traceability, and verifiability to animal based industries, ultimately advancing animal welfare and species conservation.

Token ParticipationWhite Paper Coming Soon

A state of the art toolkit

Solutions that can be arranged in different ways to champion and support all animals

Our Mission

We are building a global standard for animal data, designing its protocols and best practices.

We believe humans can not be trusted with animal data. We are using decentralized technologies to safeguard this valuable resource and ensure it is used in the right way for the good of both animals and those whose industries are connected to them.

This idea is greater than one company. Animal data touches nearly every facet of human existence now, from wildlife tracking to pet ownership to the food supply chain. It has forced us to define ourselves as part of a greater vision. One that captures the enormous business potential, roots itself in the public consciousness, and inspires debate.

As we look forward and beyond, we now fully embrace our role as the architects of the Internet of Animals.

The Internet of Animals

We are first and foremost a technology company, passionate about the transformative potential of Big Data and IoT but we also believe in the power of that data to tackle the most pressing problems faced by animals on our planet.

This idea is greater than one company. Animal data touches nearly every facet of human existence now, from wildlife tracking to pet ownership to the food supply chain. It has forced us to define ourselves as part of a greater vision. One that captures the enormous business potential, roots itself in the public consciousness, and inspires debate.

As we look forward and beyond, we now fully embrace our role as the architects of the Internet of Animals.

Cecil The Lion

Cecil was a lion who lived in the Hwange National Park in Matabeleland North, Zimbabwe. He was a major attraction visited by many tourists who wanted a glimpse of the famous lion in its natural habitat. This all ended when on the 1st July 2015, an American dentist paid 50,000 dollars to get a permit and for his recreation lured Cecil into a trap and shot him with an arrow, only to track the wounded animal for a further 12 hours before firing the finishing arrow. Cecil Alliance is our response.

Cecil Alliance Technology

Cecil is designed as a general set of base protocols that can be applied to all animal data uses. In that sense it is a true platform supporting a collection of niche verticals that address the specifics of their industry. A good example is MustangChain which will focus exclusively on the equine industry.

Vechain is a key partner in our technology proposition and their hardware/software solutions have given us an enterprise set of tools to build out from.

This has enabled us to focus on adoption, partnerships and building a client base, ready to use our solutions immediately.

We look forward to collaborating closely with Vechain to develop new innovations for the Cecil Alliance Foundation.

Animal Digital Assets

Animal Digital Assets a disruptive core solution and our first MVP. Applicable directly to the five primary animal-based industries: wildlife conservation, zoos, pets, sports, livestock.

The Internet of Animals

Our long-term strategy to build a global consensus on the use of animal data leveraging the core technology in our stack.

blockchain icon Blockchain Multiparty payment protocols (MPP)/ Cost efficient / Solid Governance Model / Fast Transactions
database icon Private Database Swift interoperability with other databases / decentralized characteristics / low maintenance
hardware icon IoT NFC embedded passports / RFID Identification / NB-IoT Tracking / Automatic and fast configuration
app icon Decentralized Applications Smoothly utilizing various technologies / enterprise & individual friendly / rapid tailor-made customizations

The Architects of The Internet of Animals

Four layer infrastructure

Animal Digital Asset

Digital Animal ID with immutable data from (verified) stakeholders bringing more trust to stakeholders when purchasing animals and/or animal-related products.

Each animal is assigned a data asset (1) which functions as the animal’s digital identity. Different stakeholders (owners, veterinarians, federations, sport clubs, etc). can read or write specific (verified) data from/to the asset. Most data will be public for stakeholders but sensitive data can be kept private at the owner’s discretion. The applications will take advantage of innovative blockchain and private database protocols at the core level and grant stakeholders convenient access to the immutable data of the animal’s data asset from anywhere in the world.

Four layer infrastructure

1: Animal Digital Asset

The Animal Digital Asset also functions as the first layer of the Internet of Animals. It forms a strong (immutable) foundation to connect additional data directly with the animals itself.

2: IoT integration with the Animal Digital Asset

IoT can be automatically paired with the digital animal identity creating a secondary trust layer and generating additional in-depth data.

3: Swift interoperability with external (animal) data platforms

Stakeholders are able to smoothly integrate all kinds of external data within the platform and if wished with the Animal Digital Asset.

4: Building powerful applications on top of one or more layers

The fourth layer enables Cecil Alliance and the developer community to leverage data from one or more layers by building applications on top of it.

Example of data flow on Cecil Alliance

Within the equine industry


The Internet of Animals as One-Stop Platform

More than data: Connecting The Real World

The Internet of Animals is built for everyone! From users simply checking animal data before purchase, taking a subscription on monthly animal food deliveries, purchasing the right insurance policy based on animal data asset information, to easily scheduling an appointment with veterinarians.

Limitless Configuration

These different hardware and software solutions can be used in different configurations to build solutions that can be used across a wide variety of issues regarding the identification, tracking, and protection of animals. Thus, there is no prescribed way of using the technology and CAF encourages the community to be creative with the different technologies available.

We are Cecil

An alliance of biologists, technologists, governmental and non-governmental organizations fighting for the welfare of animals, everywhere.

Danny van de Griend

Chief Executive Officer

Prominent Board Member of the European Blockchain Foundation and Co-Founder of China Blockchain Partners. Successfully onboarded and advised partners in the early VeChain Global Expansion. Vast experience working in blockchain, business development, and deeply connected to the equine industry.

Onur Yildirim

Chief Operating Officer

Worked as a University Teacher at Radboud University where he attained his PhD. Continued his career as a Clinical Research Manager at Johnson & Johnson and lead MSL at Novartis for more than three years before making the switch to blockchain. He has worked with Danny early in the blockchain industry and proved that his schooling and work background transcend traditional definitions of applied science into true operational leadership.

Kevin Talbot

Chief Financial Officer

CFA Charterholder and experienced corporate treasurer who worked at multinationals such as Saint Gobain and L’Oreal. Also experience in the stock market as a derivatives trader at Nomura. Studied at the London Business School.

Pascal de Kloe

Chief Technical Officer

Designing and developing several ground-breaking storage and security products for three years at the European Patent Office to leading scalability innovation at eBay, a dedication to excellence is his mantra. Core Developer at Ethereum Classic.

Robert van Aert

Chief Legal Officer

Served at Maxxelli Consulting helping foreign companies such as Apple, Clorox and Oakwood expand their global footprint in China for five years. Co-Founder of China Blockchain Partners. Extensive experience in corporate structuring and cross-border mergers & acquisitions.

Qing Wang

Business Manager Asia

Qing is the connecting link between technology and the animal sector. As certified aviculture expert and dedicated conservationist, she is experienced in wildlife protection, pet supply industry and as an international zoo consultant. She will focus on the expansion of Cecil Alliance and the implementation of our products in the animal sector.

Dennis Nagel

Business Manager Europe

Biologist, conservationist and animal business consultant. Dennis worked for numerous species conservation projects, zoos, research institutes and feed manufacturers around the world. Furthermore, he has a background in infection research, as representative for biological safety and editor in the field of conservation and ornithology.

Philip Carberry

Business Manager Europe (Mustangchain)

A world renowned top jockey with over 300 winners including many of Europe's most prestigious races. Philip has a great network of individuals and enterprises active in the equine industry to which he can leverage the technologies of CAF/MustangChain.

Advisory Board

Meet our experienced board of advisors who provide organizational support in many ways including valuable knowledge, resources, and contacts required to fulfill our business objectives.

Partners & Supporters


Token Manifestation Event (TME)

Stay up-to-date for the TME

Register for the Token Manifestation Event (TME) and stay up to date on the latest developments. The CECIL token will align all animal lovers, owners, and professionals. All Important functions such as trade, knowledge exchange, and verification of data will be transacted through the CECIL token.


The Cecil Alliance Foundation is happy to work together to achieve greater exposure of our project.
Please fill in the form below and we will reach out to you as soon as possible.



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The Netherlands

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